MTS: Integrating an “MTS Shop” E-Commerce service to MyMTS mobile apps (iOS and Android)

by Alexa Prant | Feb 6, 2024

Situation The company: At MTS, the leading telecom company with 88 million users and a large digital ecosystem, I was a part of the MyMTS team. The product portfolio: MyMTS (30+ million MAU) is a self-service app. It was the #1 mobile app and #30 among all Russian...

Propeller Ads: Creatives (Ads) Templates Maker

by Alexa Prant | Jun 13, 2023

Situation The company: Propeller Ads is a global ads network (12+ billion ad impressions daily, 195+ GEOs). Context: I managed an ad templates maker for account managers. The product was intended to create ad templates, simplify the design process, and perform tests...

MTS: Recommendation-based Content Discovery Service for Retention and Profit Growth

by Alexa Prant | Jun 13, 2023

Situation The company: At MTS, the leading telecom company with 88 million users and a large digital ecosystem, I was a part of the MyMTS team. The product portfolio: MyMTS (30+ million MAU) is a self-service app. It was the #1 mobile app and #30 among all Russian...

OFD.ru: Launching Renta B2B SaaS service for Retail (Mall Owners)

by Alexa Prant | Jun 13, 2023

Situation At OFD.ru, a FinTech company with B2B SaaS Products, I managed a portfolio of 3 products: a part of the main product (https://lk.ofd.ru/) and 2 new products. OFD.ru is a fiscal operator, meaning that its main business is providing controlling services for...

OFD.ru: Launching Ferma B2B SaaS service for E-Commerce

by Alexa Prant | Jun 13, 2023

Situation At OFD.ru, a FinTech company with B2B SaaS Products, I managed a portfolio of 3 products: a part of the main product (https://lk.ofd.ru/) and 2 new products. OFD.ru is a fiscal operator, meaning that its main business is providing controlling services for...

MTS: Hiring and Mentoring Product Analysts and Product Managers

by Alexa Prant | Jun 13, 2023

Situation The company: At MTS, the leading telecom company with 88 million users and a large digital ecosystem, I was a part of the MyMTS team. The product portfolio: MyMTS (30+ million MAU) is a self-service app. It was the #1 mobile app and #30 among all...

MTS: An Ecosystem Pools Tool for All the Digital Products of MTS

by Alexa Prant | Jun 13, 2023

Situation The company: At MTS, the leading telecom company with 88 million users and a large digital ecosystem, I was a part of the MyMTS team. The product portfolio: MyMTS (30+ million MAU) is a self-service app. It was the #1 mobile app and #30 among all Russian...

MTS: Increasing Traffic, Sign-Ups, and Purchases from the Loyalty Program Integration in MyMTS

by Alexa Prant | Jun 13, 2023

Situation The company: At MTS, the leading telecom company with 88 million users and a large digital ecosystem, I was a part of the MyMTS team. The product portfolio: MyMTS (30+ million MAU) is a self-service app. It was the #1 mobile app and #30 among all Russian...

MTS: Integrating a New Loyalty Service to MyMTS and lk.mts.ru

by Alexa Prant | Jun 13, 2023

Situation The company: At MTS, the leading telecom company with 88 million users and a large digital ecosystem, I was a part of the MyMTS team. The product portfolio: MyMTS (30+ million MAU) is a self-service app. It was the #1 mobile app and #30 among all Russian...

Ingram Micro: Hiring and Mentoring Product Analysts and Product Managers

by Alexa Prant | Jun 13, 2023

Situation At Ingram Micro, a Fortune 500 company, I was a part of the CloudBlue PaaS platform division. The company decided to launch an internship program. Task I decided to actively participate in the internship program launch and find candidates through my personal...