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OFD.ru: Launching Renta B2B SaaS service for Retail (Mall Owners)

by Alexa Prant | Jun 13, 2023

Situation At OFD.ru, a FinTech company with B2B SaaS Products, I managed a portfolio of 3 products: a part of the main product (https://lk.ofd.ru/) and 2 new products. OFD.ru is a fiscal operator, meaning that its main business is providing controlling services for...

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Activation AdTech B2B B2C Billing Cloud Costs optimisation Data Analytics Product Databases E-Commerce Enterprise FinTech Go-to-Market Strategy Hardware Highload Hiring Integration Interviewing candidates LTV boost MarTech Mentoring ML Mobile P&L PaaS Personalisation Profit and loss report Profit growth Recommender system Reporting Product Retail Retention Revenue sharing SaaS SMB Subscription Telecom Unit Economics Web

Alexandra Prant (Bystrova)

An experienced Product Manager in Tech focused on B2B SaaS products with some experience in B2C products. Alexandra specialises in profit growth and business scaling by leveraging customer development, unit economics, Product-Led_Growth approach, and Data Analysis.

Activation AdTech B2B B2C Billing Cloud Costs optimisation Data Analytics Product Databases E-Commerce Enterprise FinTech Go-to-Market Strategy Hardware Highload Hiring Integration Interviewing candidates LTV boost MarTech Mentoring ML Mobile P&L PaaS Personalisation Profit and loss report Profit growth Recommender system Reporting Product Retail Retention Revenue sharing SaaS SMB Subscription Telecom Unit Economics Web

  • MTS: Integrating an “MTS Shop” E-Commerce service to MyMTS mobile apps (iOS and Android)
  • Propeller Ads: Creatives (Ads) Templates Maker
  • MTS: Recommendation-based Content Discovery Service for Retention and Profit Growth
  • OFD.ru: Launching Renta B2B SaaS service for Retail (Mall Owners)
  • OFD.ru: Launching Ferma B2B SaaS service for E-Commerce
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