MTS: Integrating a New Loyalty Service to MyMTS and lk.mts.ru

by | Jun 13, 2023

Situation The company: At MTS, the leading telecom company with 88 million users and a large digital ecosystem, I was a part of the MyMTS team. The product portfolio: MyMTS (30+ million MAU) is a self-service app. It was the #1 mobile app and #30 among all Russian...

Semrush: a product strategy within 3 months

by | Jun 12, 2023

Situation The company: At Semrush, a visibility management and content marketing B2B SaaS platform with 10M users and global products (130 countries). The product: I managed a portfolio of 3 SEO Keyword research products within the Semrush platform: Keyword Magic Tool...

MTS: A Declined Feature as an Achievement

by | Jun 12, 2023

Situation The company: At MTS, the leading telecom company with 88 million users and a large digital ecosystem, I was a part of the MyMTS team. The product portfolio: MyMTS (30+ million MAU) is a self-service app. It was the #1 mobile app and #30 among all Russian...