Recommender system | Alexa Prant

Propeller Ads: Creatives (Ads) Templates Maker

by Alexa Prant | Jun 13, 2023

Situation The company: Propeller Ads is a global ads network (12+ billion ad impressions daily, 195+ GEOs). Context: I managed an ad templates maker for account managers. The product was intended to create ad templates, simplify the design process, and perform tests...

MTS: Recommendation-based Content Discovery Service for Retention and Profit Growth

by Alexa Prant | Jun 13, 2023

Situation The company: At MTS, the leading telecom company with 88 million users and a large digital ecosystem, I was a part of the MyMTS team. The product portfolio: MyMTS (30+ million MAU) is a self-service app. It was the #1 mobile app and #30 among all Russian...

Propeller Ads: Creatives (Ads) Templates Maker

MTS: Recommendation-based Content Discovery Service for Retention and Profit Growth

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