Retention | Alexa Prant

MTS: Recommendation-based Content Discovery Service for Retention and Profit Growth

by Alexa Prant | Jun 13, 2023

Situation The company: At MTS, the leading telecom company with 88 million users and a large digital ecosystem, I was a part of the MyMTS team. The product portfolio: MyMTS (30+ million MAU) is a self-service app. It was the #1 mobile app and #30 among all Russian...

MTS: An Ecosystem Pools Tool for All the Digital Products of MTS

by Alexa Prant | Jun 13, 2023

Situation The company: At MTS, the leading telecom company with 88 million users and a large digital ecosystem, I was a part of the MyMTS team. The product portfolio: MyMTS (30+ million MAU) is a self-service app. It was the #1 mobile app and #30 among all Russian...

Semrush: a product strategy within 3 months

by Alexa Prant | Jun 12, 2023

Situation The company: At Semrush, a visibility management and content marketing B2B SaaS platform with 10M users and global products (130 countries). The product: I managed a portfolio of 3 SEO Keyword research products within the Semrush platform: Keyword Magic Tool...

MTS: Recommendation-based Content Discovery Service for Retention and Profit Growth

MTS: An Ecosystem Pools Tool for All the Digital Products of MTS

Semrush: a product strategy within 3 months

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