Situation
At OFD.ru, a FinTech company with B2B SaaS Products, I managed a portfolio of 3 products: a part of the main product (https://lk.ofd.ru/) and 2 new products.
OFD.ru is a fiscal operator, meaning that its main business is providing controlling services for all payments through fiscal devices.
At that time, in 2017-2018, there was a need to introduce cloud fiscal services that would allow fiscalisation for e-commerce, vending machines, and all the other cases when standard cash registers are not applicable.
So, I had to create an MVP for the new subscription service that would allow renting cloud cash registers and the accompanying service for fiscalisation.
Task
I had to:
- Analyse all the input and data,
- Launch the MVP,
- Create a GTM strategy,
- Educate the colleagues (sales, support, and the other teams) on the product.
The key metrics that I was targeting were:
- Positive ROI,
- Minimal TTM (Time-to-Market).
Action
- I analysed the market trends, the competition, and the laws behind fiscalisation.
- I gathered input about the market from the commercial director, account and sales managers.
- I talked to potential customers to understand their user scenarios, pains, and expectations.
- I prepared a P&L model.
- I collaborated with the engineering team to identify the MVP scope.
Results
My team and I introduced a new product to the market.
- The product reached its breakeven point at the planned time and gained positive ROI.
- The product was launched in time and before some of the competitors.
Period
2017-2018
