Ingram Micro: 2 new integrations and 3+ providers

by | Jun 13, 2023

Situation At Ingram Micro, a Fortune 500 company, I was a part of the CloudBlue platform division. I managed a portfolio of B2B SaaS, including PSA Integrations (between the CloudBlue Commerce platform and Professional Services Automation services). I had to introduce...

Semrush: a product strategy within 3 months

by | Jun 12, 2023

Situation The company: At Semrush, a visibility management and content marketing B2B SaaS platform with 10M users and global products (130 countries). The product: I managed a portfolio of 3 SEO Keyword research products within the Semrush platform: Keyword Magic Tool...

MTS: A Declined Feature as an Achievement

by | Jun 12, 2023

Situation The company: At MTS, the leading telecom company with 88 million users and a large digital ecosystem, I was a part of the MyMTS team. The product portfolio: MyMTS (30+ million MAU) is a self-service app. It was the #1 mobile app and #30 among all Russian...

How to start a Product Manager career?

by | May 26, 2023

Being a PM is hard. How to make sure that it’s a career you need? As a PM with 10+ years of experience in Tech, I understand that this job is not for everyone. How to make sure that this job is right for you? First of all, I recommend trying any Individual...

Why is product discovery crucial?

by | May 25, 2023

As a Product Manager, sometimes you are under pressure due to different factors (a need to get a product or its part to market by a specific date, etc.), and there can be no or almost no time for experiments. This can happen due to the immature product culture, where...