While PLG is spoken of mostly in the B2B context (usually for SaaS products), this methodology is rather universal, and you can apply it to B2C businesses as well.
A lot of B2C businesses even have been using some of the PLG principles for years without realising this. For example, building their activation flow so that it is completely self-served in comparison to the typical “book a demo” flow in B2B companies.
As a B2C company, you can use the following PLG techniques to thrive and grow your product:
- Use a product itself as a sales machine. The better your product is doing the job that a user is hiring it for, the more customers you’ll get. If your JTBD scenarios are thoroughly designed and implemented, your users will get the value quicker and easier, which means that your product has a higher chance to get better retention and virality.
- Build the activation steps so that a user gets value as easily as possible, without any redundant mess like loads of fields to type, unnecessary authorization, etc.
- Let your users buy your product based on usage tied to their needs.
- Lower your CAC by leveraging viral loops that are built-in into your product.
